"We need a logo that says 'This is a good place to find educational programming'."
"Excellent. We'll make it look like Satan's asshole and use this jingle that sounds like there's someone with an axe behind the viewer."
https://www.youtube.com/watch?v=dzPtU5UPdII
@dolari That used to creep me out as a kid. Leave me alone, logo, I'm just trying to watch Mr. Rogers.