From Michael Che's Instagram at https://www.instagram.com/p/Cq53uibpd4i/

"ya kno.. a lot of people are not drinking bid light, cause the company used a trans person in their ad.. and these mostly right wing bud light customers have tossed all their bud lights in the trash in a blind rage.. and it got me ta'thinkin.. just hear me out.. what if we got trans people...hear me out.. to do ads for guns..?"