LB: I blame two things for this.

One is the huge conservative backlash to corporations putting a pride spin on anything.

Secondly, I think they saw a lot of the "this is just performative" complaints (which it totally is), and decided "well, you don't want this, and it's a problem from the conservatives, why bother?"

I'm actually someone who wants to encourage the Pride stuff, even if it's performative. To me, it means that we're accepted enough to be pandered to like they pander to pretty much anyone else. We're now safe enough to sell to.