Is it just me or does it actually seem like corporations are afraid to do a Rainbow Capitalism this year?
Maybe it's just because Pride started on a Saturday, but I'm noticing far fewer featured pride product lines, sales, etc. than the past several years. Last year, Target started to retreat and hide away Pride merch or just take it out of their stores altogether in some places. But other companies that would usually do a little email announcing the sale of Pride merch or something are either not doing it or are actually making it hard to find and featuring other sales instead.
Maybe it's too early and they are planning it over the next few weeks...it just seems conspicuous. I'm gonna circle back around to this after the month goes on because this could actually be an important thermometer on the state of things in some circles
@JoscelynTransient - I blame two things for this.
One is the huge conservative backlash to corporations putting a pride spin on anything.
Secondly, I think they saw a lot of the "this is just performative" complaints (which it totally is), and decided "well, you don't want this, and it's a problem from the conservatives, why bother?"
I'm actually someone who wants to encourage the Pride stuff, even if it's performative. To me, it means that we're accepted enough to be pandered to like they pander to pretty much anyone else. We're now safe enough to sell to.
